LEE JEANS CELEBRATES 130TH ANNIVERSARY

This year Lee celebrates the 130th year of the brand's spirit of never stop moving-turning imagination to reality by crafting well structured, fashionable yet versatile classic pieces. To make it an occasion to remember, Lee brings the fans a year's worth of special drops and promotions. The anniversary celebration brings back it's iconic cowboy mascot Buddy Lee, collaborates with trendsetting fashion brands, including Readymade, Neighborhood & N. Hoolywood, etcetera at pop-up stores with collectibles and exclusive anniversary merchandise, excites our consumers with endless surprises.
You would not want to miss this opportunity for photos and coming close to these Buddy Lees. The 130th anniversary pop-up store tour will kick off in Manila, Philippines and make its way through China, Japan, Thailand and the HongKong to make it a remarkable one. 
You probably not aware that the H.D Lee Mercantile company was a sourced grocery back in 1889. As a wholesale distributor from around the world, the H.D Lee Mercantile Company was later transformed to a master of denim wear. The pop-up store concept for the 130th anniversary reminds fans of Lee's roots and pays tribute to the legacy. The concept of the pop-up store was built to allow visitors to immerse themselves into the past and feel the vibes of Lee as an innovative company that moves with time and style. To celebrate this significant milestone of Lee, upon any purchase, customers will receive a well-crafted gift which replicated from actual items sold in Lee grocery shops. 
they are specially made for the anniversary and are not for sale. These limited edition products include mugs, foldable chairs, tin bottles and tote bags all stored and displayed in Lee's grocery storage.
Lee is one of the worlds most iconic signatures of quality, innovation and denim craftsmanship. Following the establishment of the H.D Lee Mercantile Company by Henry David Lee in Kansas, U.S.A in 1889, Lee starts on its journey to becoming a legendary denim brand. Over the years, Lee has made history with its many product innovations such as the world's first ever zip fly jeans--the 101Z in 1926, the iconic Hair-on-hide leather label and the Lazy S back pocket stitching. From the launch of the 1st Lee bib overalls to the 13oz 101 cowboy jeans, Lee has demonstrated an undying passion for innovation and has transformed itself from a practical and durable work-wear maker to a contemporary and trend setting fashion giant. You can follow LeeJeansPhils ( facebook ), leejeansPH ( instagram ), LeeJeansPhils ( Twitter ) and LeeJeansPhilippines ( Youtube ).